Microsoft launches Retail Media Creative Studio to give advertisers the power of generative AI

Microsoft has announced a series of new artificial intelligence tools, options and capabilities which the company is using to empower retailers. From copilot templates designed to help retailers provide personalized experiences for customers to generative AI tools for creating ads, Microsoft continues to push hard with AI. Of particular interest in the latest batch of tools is Retail Media Creative Studio, currently in preview. See also: Microsoft says that with Retail Media Creative Studio 'retailers and advertisers can boost creativity and productivity by generating banner creative with ease, thereby improving banner ads' participation, performance, and ultimately revenue'. While Microsoft recognizes… [Continue Reading]