Death by a thousand cuts: How to prepare for the demise of third-party cookies

This year marks a pivotal moment in digital marketing. With Google Chrome recently initiating the phase-out of third-party cookies, impacting 1 percent of its users to start, a major shift is underway. This change is particularly significant given that three-quarters of marketers currently use third-party cookies to design and implement their marketing campaigns. This begs the question: how will companies navigate this transition effectively? Fortunately, there are promising solutions to redefine marketing in this new era. Businesses don’t have to suffer a death by a thousand cuts in terms of the slow but steady decline in the utility of cookies.… [Continue Reading]