The coming AI revolution: How leaders will harness its power in 2024

2023 represented a breakthrough year for generative AI, which gained immense popularity for enhancing productivity through instant content creation based on user inputs. However, in 2024, organizations must shift from marveling at generative AI's dazzling technical capabilities to rigorously evaluating its tangible business impact and risk. Organizations eagerly anticipate AI's transformative potential. Forrester's September 2023 Artificial Intelligence Pulse Survey revealed that most companies are evolving in their approach to AI. More than a quarter are experimenting with the technology, while 33 percent are expanding their existing efforts, the survey found. In light of this heightened interest, here are three critical… [Continue Reading]