Top 15 AI Sales Tools & Software for 2024

Artificial intelligence (AI) sales software and tools use AI capabilities to assist sales experts in their day-to-day operations, from lead generation to closing deals.
Some of the best AI sales tools include chatbots, virtual sales assistants, predictive lead-scoring systems, sales analytics platforms, and virtual meeting tools. In this guide, we review the best AI sales tools and software to help you discover the best solution for your company. Below are our top picks for the best AI sales software.
 
 



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TABLE OF CONTENTS
ToggleFeatured Partners: Sales SoftwareTop AI Sales Software ComparisonHubSpot – ChatSpot: Best for Businesses Using HubSpot’s CRM PlatformZoho Zia: Best for Predicting Sales OutcomesSaneBox: Best for Email ManagementActiveCampaign: Best for Multichannel Marketing AutomationPipedrive: Best for Managing and Tracking Sales ActivitiesApollo AI: Best for ​​Prospect Identification and Lead GenerationHippo Video: Best for Creating Personalized Videos for Sales OutreachAdCreative.ai: Best for Startups or Marketing AgenciesSpin.ai: Best for SaaS Data SecuritySembly AI: Best for Recording, Transcribing, and Generating Smart Meeting SummariesSeamIess.ai: Best for Business Development TeamsLaxis: Best for Supporting Sales Teams with Meeting AssistanceMurf AI: Best for AI Voice GeneratorManifest AI: Best for Purchase AssistanceReclaim.ai: Best for Automated SchedulingHow to Choose the Best AI Sales Software for Your BusinessHow We Evaluated the Best AI Sales SoftwareFrequently Asked Questions (FAQs)Bottom Line: AI Sales Tools & Software 

Top AI Sales Software Comparison
Here is a head-to-head comparison chart of the best AI sales tools and software to help you discover the best option for your business.

Best for
AI-driven prospecting
Email automation
Video integration
Starting price
eWeek rating

HubSpot – ChatSpot
Businesses using HubSpot’s CRM platform
Yes
Yes
No
Free to use
3.64 out of 5

Zoho Zia
Predicting sales outcomes
Yes
Yes
No
$18 per user per month
4.28 out of 5

SaneBox
Email management
No
Yes
No
$3.49 paid monthly
3.46 out of 5

ActiveCampaign
Multichannel marketing automation
Yes
Yes
Yes
$23 per month, billed monthly
3.93 out of 5

Pipedrive
Managing and tracking sales activities
No
Yes
No
$11.90 per user per month
4.29 out of 5

Apollo AI
Prospect identification and lead generation
Yes
No
No
$59 per user per month
3.10 out of 5

Hippo Video
Creating personalized videos for sales outreach
No
No
Yes
$30 per user per month
3.84 out of 5

AdCreative.ai
Startups and marketing agencies
Yes
No
No
$21 per month
4.07 out of 5

Spin.ai
SaaS data security
No
No
No
Available upon request
3.22 out of 5

Sembly.ai
Recording, transcribing, and generating smart meeting summaries
Yes
No
No
$25 per month
4.26 out of 5

Seamless.ai
Business development teams
Yes
No
No
Available upon request
2.97 out of 5

Laxis
Revenue teams
Yes
No
No
$15.99 per month
2.21 out of 5

Murf AI
AI voice generator
Yes
No
No
$29 per user per month
3.27 out of 5

Manifest AI
E-commerce purchase assistant
Yes
No
No
$39 per month
3.27 out of 5

Reclaim.ai
Automated activity scheduling
Yes
No
No
$10 per month
3.83 out of 5

HubSpot – ChatSpot: Best for Businesses Using HubSpot’s CRM Platform
Overall rating: 3.64

Pricing: 2.13
Feature set: 3.88
Ease of use: 4
Support: 5

When OpenAI’s ChatGPT combines with HubSpot CRM, the product of that union is ChatSpot, a conversational AI tool that uses natural language processing to understand and respond to user queries. ChatSpot leverages the capabilities of OpenAI’s database, ChatGPT, and Dall-E to enhance businesses’ sales and marketing efforts using HubSpot’s CRM software.
For instance, you can use ChatSpot to search your database based on specific criteria such as revenue, size, or location, allowing you to get a high-level view of your most relevant leads easily.
Aside from CRM queries, you can also use this tool to create blog post titles, LinkedIn articles, buyer personas, email subject lines, or sales emails. Its Dall-E integration also generates images for websites, social media, or other channels. ChatSpot can help with prospecting tasks like retrieving data about company age, size, industry, location, website domain, and competitors.
Visit HubSpot – ChatSpot

The ChatSpot AI sales tool backend.

Pros and Cons

Pros
Cons

ChatSpot can analyze your website’s SEM and SEO competitors
Advanced functionalities require users to sign up for a HubSpot account

It can generate reports and surveys

Salespeople can use ChatSpot to add a new contact or company to a list within HubSpot CRM

Pricing
ChatSpot is free to use. However, there are costs associated with other HubSpot product offerings. For instance, the HubSpot CRM Suite Starter pricing starts at $20 per month.
HubSpot Marketing Hub

Starter: Starts at $20 per user per month, month-to-month or $18 per user per month billed annually.
Professional: Starts at $890 per user per month, month-to-month or $800 per user per month billed annually.

HubSpot Sales Hub

Starter: Starts at $20 per user per month, month-to-month or $18 per user per month billed annually.
Professional: Starts at $500 per user per month, month-to-month or $450 per user per month billed annually.

Features

Able to generate written content.
Capable of generating images.
Analyzes website SEO.
Content summarization.
Reports generation and survey.

To learn about the larger landscape of leading AI software, read our guide: Best Artificial Intelligence Software 2024

Zoho Zia: Best for Predicting Sales Outcomes
Overall rating: 4.28

Pricing: 3.13
Feature set: 5
Ease of use: 4
Support: 5

Zoho Zia is an AI-charged assistant that provides intelligent assistance and automates tasks in various Zoho applications. Zia can be found in various Zoho products, such as Zoho CRM, Zoho Analytics, Zoho Desk, and Zoho SalesIQ.
Zia can understand and interpret user queries, extract information, generate insights, and assist in decision-making processes. It’s designed to improve productivity and enhance user experience by offering personalized recommendations, analytics, and predictive insights based on the data available within Zoho applications.
Zoho Zia stands out for its ability to analyze data and provide insights and recommendations. It can examine trends and patterns in data, identify correlations, and generate forecasts using various mathematical models. This predictive function is one of the most significant aspects of today’s AI.

Visit Zoho Zia

Zia insights for sales analysis dashboard
Pros and Cons

Pros
Cons

Feature-rich
Limited customization

Real-time detection of anomalies in sales trends and activities
It may take some time to get used to its advanced functions

Note-taking capability

Pricing
Zoho Zia is not billed separately; it’s available as part of the Zoho CRM suite. See the pricing of Zoho CRM below.
15-day free trial available.

Free plan available for small businesses.
Standard: $18 per user per month, billed monthly or $12 per user per month, billed annually.
Professional: $30 per user per month, billed monthly or $20 per user per month, billed annually.
Enterprise: $45 per user per month, billed monthly or $35 per user per month, billed annually.
Ultimate: $55 per user per month, billed monthly or $45 per user per month, billed annually.

Zoho CRM bundles

CRM Flex: Starts at $12 per month per user, billed annually.
CRM Plus: $60 per user per month, billed monthly or $50 per user per month, billed annually.

Features

It can generate business emails and social media posts.
Deal winning prediction. Zia predicts which deals will likely close so sales reps can focus on the highest-value customers.
Zia can generate reports.
AI prediction.
Triage responses based on each customer email’s detected sentiment and intent.

SaneBox: Best for Email Management
Overall rating: 3.46

Pricing: 3.5
Feature set: 3.25
Ease of use: 4
Support: 3

Sales teams often receive hundreds of emails daily and it can be overwhelming to keep tabs on important emails and separate them from spam or irrelevant messages. Enter Sanebox, an artificial intelligence email management tool that you prioritize and organize your inbox.
Sanebox uses machine learning algorithms to analyze email patterns, sender behavior, and content to determine the importance of each email. It filters out unimportant or low-priority emails into a separate folder, such as SaneLater, SaneNews, SaneDigest, SaneNoReplies, SaneNotSpam, SaneBlackHole, and SaneReminders, allowing you to focus on the most critical messages first.
It integrates with various email platforms such as Apple Mail, AOL, Gmail, Yahoo, Outlook, Windows, Mac OS, iOS, and Android.

Visit SaneBox

SaneBox dashboard overview
Pros and Cons

Pros
Cons

Easy to use
Reporting capability

Excellent and customizable filter
The user interface should be improved

Archiving and retention

Pricing

Snack: $3.49 paid monthly, $29 paid yearly, or $49 paid bi-yearly—support 1 email account plus two features.
Launch: $5.99 paid monthly, $49 paid yearly, or $84 paid bi-yearly—support 2 email accounts, plus six features.
Dinner: $16.99 paid monthly, $139 paid yearly, or $239 paid bi-yearly — support 4 email accounts plus all features.

Features

Email Deep Clean feature to help discard older and unnecessary emails.
SaneReminders – allows you to send email reminders.
SaneLater – is the folder where inbox distractions are automatically moved to.
SaneNews – folder where specific emails (Newsletters and mailing lists) can be viewed later.

ActiveCampaign: Best for Multichannel Marketing Automation
Overall rating: 3.93

Pricing: 2.63
Feature set: 5
Ease of use: 4
Support: 3.5

ActiveCampaign combines email marketing, marketing automation, and CRM functionalities. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications. ActiveCampaign offers features such as email segmentation, lead scoring, predictive sending, and behavioral analytics, allowing sales teams to personalize interactions and deliver dynamic content to leads.
ActiveCampaign enables businesses to automate their communication across email, social media, SMS, and more, increasing customer engagement and conversions.
This ability to combine these many functions in one solution makes ActiveCampaign well-suited for multichannel automation – a functionality that is highly important for today’s sales teams.

Visit ActiveCampaign

ActiveCampaign campaigns dashboard overview
Pros and Cons

Pros
Cons

Access to 870+ integrations
The Lite plan offers few integrations

Access to 150+ email templates
Limited free trial

Extensive automation capability

Pricing
Email and marketing

Lite: Starts at $39 per month billed monthly or $29 per month billed annually.
Plus: Starts at $70 per month billed monthly or $49 per month billed annually.
Professional: Starts at $187 per month billed monthly or $149 per month billed annually.
Enterprise: Starts at $323 per month billed monthly or $259 per month billed annually.

​​CRM and Sales Engagement pricing

Plus: Starts at $23 per month billed monthly or $19 per month billed annually.
Professional: Starts at $59 per month billed monthly or $49 per month billed annually.
Enterprise: Starts at $119 per month billed monthly or $99 per month billed annually.

Marketing automation and CRM bundles pricing

Plus: Starts at $116 per month billed monthly or $93 per month billed annually—five users.
Professional: Starts at $482 per month billed monthly or $386 per month billed annually—10 users.
Enterprise: Starts at $918 per month billed monthly or $734 per month billed annually—15 users.

Features

Analytics and reporting.
AI content generation.
Access to 850+ automation recipes.
Marketing, email, and SMS automation.
Deal win probability.

Pipedrive: Best for Managing and Tracking Sales Activities
Overall rating: 4.29

Pricing: 3.5
Feature set: 4.75
Ease of use: 4
Support: 5

Pipedrive’s AI sales assistant acts as an automated sales expert, helping sales teams analyze their past sales performance, provide recommendations, and improve sales to boost revenue. Featuring lead and deal management, contact and company information tracking, sales forecasting, analytics, and reporting, Pipedrive enables you to track leads, spot opportunities, and measure key activities.
This wide array of integrated tracking and sales assistance tools enables Pipedrive to function as an AI-based sales managing and tracking system.
SMBs looking for cheap AI-powered sales tools may also find Pipedrive affordable compared to its competitors like ActiveCampaign and HubSpot. Pipedrive has five paid plans with various features and pricing options, serving the needs of different-sized businesses.

Visit Pipedrive

Pipedrive team dashboard showing deal progress and conversion chart
Pros and Cons

Pros
Cons

Integrates with over 400 third-party apps
No free forever plan

Drag-and-drop deal pipelines
Phone support is only available to Power and Enterprise users

Lead and deal management

Pricing
14-day free trial available.

Essential: $11.90 per user per month, billed monthly or $9.90 per user per month, billed annually.
Advanced: $24.90 per user per month, billed monthly or $19.90 per user per month, billed annually.
Professional: $49.90 per user per month, billed monthly or $39.90 per user per month, billed annually.
Power: $59.90 per user per month, billed monthly or $49.90 per user per month billed, annually.
Enterprise: $74.90 per user per month, billed monthly or $59.90 per user per month, billed annually.

Features

Email and communication tracking.
Lead generation chatbot.
Web visitor tracking.
Email analytics and reporting.

Apollo AI: Best for ​​Prospect Identification and Lead Generation
Overall rating: 3.10

Pricing: 1.73
Feature set: 3.25
Ease of use: 4
Support: 3.5

Apollo is a sales intelligence software with a B2B database of over 275 million leads. It allows you to drill down into specific criteria using 65 data attributes to find the most relevant prospects for your business. Its AI-powered engine helps identify ideal prospects, tracks and analyzes their online behavior, and generates highly targeted business leads.
The Apollo AI assistant tool, Apollo AI, is powered by OpenAI’s GPT model and is built on Apollo’s database of 275 million contacts. It allows you to create hyper-personalized emails and automate follow-ups based on prospect behavior. Apollo.io  offers multi-channel support, allowing sales teams to connect with their prospects across many channels, such as email, phone, and social media. You can also track and monitor your engagement rates —email opens, response, and call connect rates.

Visit Apollo AI

Apollo AI activity overview dashboards
Pros and Cons

Pros
Cons

It features a scoring engine that lets you prioritize high-quality leads
Occasional data inaccuracies or outdated information in their contact and company data

Advanced search and filtering options
It may take some time for users to learn how to use the advanced features

AI-powered writing assistant

Google Chrome extension

Pricing
14-day

Free: No cost for unlimited email credits—up to 10,000 per month per account.
Basic: $59 per user per month, billed monthly or $49 per user per month, billed yearly.
Professional: $99 per user per month, billed monthly or $79 per user per month, billed yearly.
Organization: $119 per user per month, billed monthly or $99 per user per month, billed yearly.

Features

Lead scoring capability.
Lead database and search.
Outreach tools.
Email open and click tracking.

Hippo Video: Best for Creating Personalized Videos for Sales Outreach
Overall rating: 3.84

Pricing: 2.63
Feature set: 4.75
Ease of use: 4
Support: 3.5

Hippo Video takes a slightly different approach than the other software we have analyzed. It lets sales professionals record videos, add branding elements and custom messages, and share them across various media. The AI-powered platform also tracks video engagement and provides detailed analytics so sales teams can understand how their videos perform.
Hippo’s AI can analyze video content and create enticing, click-worthy titles, increasing video views and engagement. Hippo Video’s ability to personalize videos at scale makes it suitable for sales teams to develop a targeted approach for their prospects.
The AI tool can humanize videos by automatically adding personalized elements. This level of personalization can significantly impact viewer engagement and response rates.

Visit Hippo Video

Hippo Video new user quick start overview
Pros and Cons

Pros
Cons

Offer a free forever plan
Limited support

Automated personalized videos
Pricing is on the high end

Pricing
7-day free trial available.

Free: No cost for up to 50 videos per month.
Pro: $30 per user per month, billed monthly or $20 per user per month, billed yearly.
Teams: $75 per user per month, billed monthly or $60 per user per month, billed yearly.
Enterprise: $80 per user per month, billed annually.

Features

Reports and analytics.
AI script generator.
Screen and cam bubble recording.
Sales page templates.
Automated personalized videos.

AdCreative.ai: Best for Startups or Marketing Agencies
Overall rating: 4.07

Pricing: 2.63
Feature set: 4.75
Ease of use: 4
Support: 5

AdCreative.ai uses AI to help businesses create high-quality, engaging ad creatives at scale. The tool uses AI to analyze vast amounts of advertising data, including successful ad campaigns, market trends, consumer preferences, and more. By learning from this data, AdCreative.ai can generate ad concepts more likely to resonate with target audiences.
AdCreative offers a range of tools and features that automate the ad creation process, such as image and video generation, text generator, and design optimization. This product is particularly beneficial to eCommerce, startups, and marketing agencies – for example, it helps startups on budget with ad creatives save on expensive design agencies and allows marketing agencies to generate multiple ad variations for A/B testing. AdCreative can also help eCommerce stores convert their product photo into a proper product photoshoot.

Visit AdCreative.ai

AdCreative dashboard
Pros and Cons

Pros
Cons

Easy to use
It may require a few attempts before getting the right ad creative

Responsive customer service
Users say the AI-generated copy was monotonous and uncreative

Extensive database of high-conversion ad creatives

Pricing
7-day free trial available.

Free: Up to 10 free credits.
Startup Plans: Starts at $21 per month or $145 per year—up to 10 credits and 1 brand per month. More credits and brands cost extra.
Professional Plans: Starts at $141 per month or $945 per year—up to 100 credits and 5 brands per month. More credits and brands cost extra.
Agency Plans: Starts at $374 per month or $2,495 per year—up to 500 credits and 50 brands per month. More credits and brands cost extra.

Features

It integrates with Google, Facebook, ADYOUNEED, and Zapier.
It offers unlimited premium iStock assets.
AI-score ad creative.
Generate product photoshoots.
Generate video ads.
Generate social posts

Spin.ai: Best for SaaS Data Security
Overall rating: 3.22

Pricing: 1
Feature set: 4.13
Ease of use: 4
Support: 3.5

Spin.ai’s SpinOne is an all-in-one SaaS security solution that can help sales teams protect their mission-critical apps like Salesforce, Slack, Google Workspace, and Microsoft 365 against data leaks, data loss, and ransomware attacks. It offers features such as backup and recovery, ransomware detection and response, data leak prevention, and security posture management.
SpinOne provides complete visibility and fast incident response, reduces risks and management challenges associated with protecting SaaS data, saves time for security operations teams through automation, and improves compliance. It also integrates with business apps like Jira, ServiceNow, DataDog, Splunk, Slack, and Teams to streamline workflows and minimize manual workloads.

Visit Spin.ai

SpinOne risk assessment dashboard
Pros and Cons

Pros
Cons

Improve compliance
Complex initial setup

Application scoring

Blocklist/allowlist management

Pricing
Contact the company for custom pricing.
Features

Sales data management.
SaaS backup and backup recovery.
Proactive ransomware monitoring and detection.

Sembly AI: Best for Recording, Transcribing, and Generating Smart Meeting Summaries
Overall rating: 4.26

Pricing: 5
Feature set: 3.88
Ease of use: 4.5
Support: 3.5

Sales teams often engage with prospects on various channels, including video conferencing platforms like Microsoft Teams, Google Meet, and Zoom. You need to take notes during the call to track your conversation after the meeting, which may cause distractions. Our research found that Sembly AI can help you take notes during client calls while you focus on your meeting.
Sembly AI is an AI team assistant designed to help teams transcribe, take meeting notes, and generate insights for their client calls. It can capture and transcribe audio, allowing users to search and review meeting discussions later. It can also identify key topics and extract important information, making creating comprehensive meeting agendas and summaries easy.
Sembly AI tracks action items discussed during meetings and assigns them to the appropriate individuals – saving time and making teams more productive.

Visit Sembly AI

Sembly AI meeting notes dashboard
Pros and Cons

Pros
Cons

Voice identification during meetings
Users say Sembly infrequently attributes a dialog to the wrong speaker

Support voice command
Insights can be improved to be more actionable

Chrome extension

Google and Outlook calendars sync

Pricing
7-day free trial available.

Personal: Free for up to 4 hours and 1-hour monthly record and upload limit, respectively.
Professional: $25 per month, billed monthly or $10 per month, billed annually. Unlimited monthly record limit and 5 hours monthly upload limit.
Team: $29 per month, billed monthly or $20 per month, billed annually. Unlimited monthly record limit and 10 hours per user upload limit.
Enterprise: Custom quote.

Features

Integrates with CRM tools like HubSpot, Salesforce, Pipedrive, Zoho, and Microsoft Dynamics.
Sembly meeting notes with AI summary (supports 42+ languages).
Multi-language meeting transcription.
Upload audio or video files to generate a transcript.

SeamIess.ai: Best for Business Development Teams
Overall rating: 2.97

Pricing: 1
Feature set: 4.13
Ease of use: 4
Support: 3.5

Like Apollo AI, Seamless.ai is a sales enablement and lead generation solution that gives you real-time access to contact data, business intelligence, and sales insights. It offers an extensive contact and company information database to help you find leads’ contact details, including phone numbers, emails, direct dials, and job titles.
Seamless.ai allows sales professionals to build targeted prospect lists, find contact information, and engage with potential customers. Through its AI technology, it provides accurate and verified data to help users focus on the right prospects and improve their conversion rates. It’s this ability to use AI to help with targeting that makes Seamless a candidate for those businesses seeking help for their business development teams.

Visit Seamless.ai

Seamless.ai dashboard
Pros and Cons

Pros
Cons

Data enrichment
Lacks transparent pricing

Faster lead generation and sales processes
Limited customization options

Great for b2b leads

AI writer tool

Pricing
The company offers a free forever plan and three paid plans. Contact the company for a custom quote.
Features

Real-time search engine for B2B sales leads.
Advanced organization management.
Buyer intent data – to enable you to identify, prioritize, and engage with ready-to-buy accounts.
Job changes alert – lets you know when key contacts change or leave their jobs.

Laxis: Best for Supporting Sales Teams with Meeting Assistance
Overall rating: 2.21

Pricing: 3.5
Feature set: 0.88
Ease of use: 4
Support: 1

Laxis AI Meeting Assistant is built to help sales teams in meetings. It automates tasks such as note-taking, summarizing, and distributing meeting-related content. By leveraging natural language processing, Laxis AI Meeting Assistant extracts essential information from conversations, creates meeting summaries, identifies action items, and updates project progress.
You can create personalized meeting templates by adding topics and keywords. Laxis then uses these data points to collect the most critical information from each conversation. This eliminates manual note-taking and allows teams to focus on the discussion.
Laxis also automates uploading audio recordings and generates AI-based smart summaries. These summaries can be easily shared with the team, ensuring everyone is on the same page.

Visit Laxis

Laxis recent meeting activity dashboard
Pros and Cons

Pros
Cons

Highlights important points in the meeting with tagging system
Slow support response time

Google Chrome extension works well
Infrequently glitchy

Real-time transcription feature

Pricing

Free: No charge for transcription of up to 300 minutes per month.
Premium: $15.99 per month, billed monthly or $13.33 per month, billed yearly.
Business: $29.99 per month, billed monthly or $24.99 per month, billed annually.
Enterprise: Custom quote.

Features

Integration with Zoom, Google Meet, and Webex.
AI writer tool and custom AI writer templates.
Automated note-taking.
AI meeting follow-up.

Murf AI: Best for AI Voice Generator
Overall rating: 3.27

Pricing: 2.13
Feature set: 3.25
Ease of use: 4
Support: 4

Unique among the other AI sales tools on this list, Murf AI specializes in voice generation and text-to-speech technology. It is an AI-powered tool that can generate natural-sounding voices for various applications such as podcasts, videos, phone systems, virtual assistants, and more – all of which can support sales in important outreach functions.
If you need a voice for a sales pitch, Murf AI is a potential candidate.
You can convert text into speech by simply typing or pasting the desired text into the Murf studio. You can customize the voice characteristics, such as pitch, speed, emphasis, and pronunciation, to achieve the desired result.
Murf AI aims to provide a natural and human-like voice experience, enhancing the overall user experience when interacting with AI systems.

Visit Murf AI