Getting up close and personal: How hyper-personalization is driving the next generation of digital applications

As technology continues to converge with our everyday lives, demand for more intuitive digital services is rising. Consumers now expect brands to provide them with more convenience and relevance than ever before. Personalization within their digital offerings is a key way for businesses to do this, as McKinsey reports that almost three quarters of buyers now expect personalized interactions. However, personalization is just the beginning. To truly meet customer expectations, organizations must go one step further and aim for hyper-personalization. Suits you Sir -- Taking customer service to the next level Hyper-personalization is a more detailed form of personalization that takes customer service… [Continue Reading]