The US Military is Embedded in the Gaming World. Its Target: Teen Recruits

The U.S. Navy has ramped up efforts to recruit young gamers and esports fans to meet recruitment goals, allocating up to $4.3 million this year for esports marketing. This includes hosting video game tournaments and having sailors compete as the esports team 'Goats & Glory.' Critics argue targeting minors for military marketing normalizes war and raises ethical concerns, The Guardian reports. While the military cannot formally recruit those under 17, advertising and direct interaction with minors for recruitment purposes is permitted. Veterans groups oppose this, noting the military relies on gaming's appeal to young teens, whose brains are still developing, to influence future decisions about military service, the report adds.

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