How One Developer Earned Over $300K From Games Made in 30 Minutes

An anonymous reader shares a report: 'The first one, I'll be honest, probably took seven or eight hours,' says TJ Gardner. 'But the subsequent ones -- Stroke the Beaver, for example -- would have taken about half an hour.' Gardner is the creator of the 'Stroke' video games, available to download from the PlayStation Store for $4 a pop. Each one features a different animal -- cats, dogs and hamsters, along with less cuddly creatures such as snakes and fish -- and they all follow the same blueprint.

When you start the game, an image of the animal appears against a plain blue background. In the top left-hand corner of the screen are the words 'Strokes 0.' You press X to stroke the animal. The animal flashes briefly. The number in the corner goes up by 1. After 25 strokes, you are rewarded with a bronze trophy. Keep going until you hit 2,000 strokes, and you will receive a platinum award. That's it. There is no animation; there are no sound effects. Just a picture of an animal under a Creative Commons licence from Wikipedia, and some lo-fi acoustic beats looping endlessly in the background. No running, no jumping, no guns, no baddies, no special moves or power-ups or puzzles. Are the Stroke games even video games at all? The Stroke games, launched in September 2022, have been downloaded more than 120,000 times, amassing nearly $350,000 in sales. Sony takes a 30% cut for hosting the game in the PlayStation Store, leaving Gardner with a pre-tax profit of about $240,000.

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