YouTube Dominates TV Streaming In US, Per Nielsen's Latest Report

In a new report today, Nielsen found that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. Netflix was a close second at 7.9% of TV usage. TechCrunch reports: In a blog post celebrating the achievement, the Google-owned streaming service announced that viewers now watch a daily average of over 1 billion hours of YouTube content on their televisions, which could indicate that there's a preference for user-generated videos among U.S. consumers rather than traditional TV shows. Sixty-one percent of Gen Z reported that they favor user-generated content over other content formats.

Although YouTube may have precedence in the living room, TikTok continues to dominate on mobile devices. The short-form video app recently began testing the ability for TikTokers to upload 30-minute videos, which could step on YouTube's toes. TikTok also entered the spatial reality space, launching a native app on the Apple Vision Pro. Meanwhile, YouTube decided to not build a dedicated app for the device.

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