Tinder Owner Inks Deal With OpenAI

An anonymous reader quotes a report from TechCrunch: In a press release written with help from ChatGPT, Match Group announced an enterprise agreement with the AI chatbot's maker, OpenAI. The new agreement includes over 1,000 enterprise licenses for the dating app giant and home to Tinder, Match, OkCupid, Hinge and others. The AI tech will be used to help Match Group employees with work-related tasks, the company says, and come as part of Match's $20 million-plus bet on AI in 2024. As for the news itself, Match Group says it will begin using the AI tech, and specifically ChatGPT-4, to aid with coding, design, analysis, build templates, and other daily tasks, including, as you can tell, communications. To keep its corporate data protected, only trained and licensed Match Group employees will have access to OpenAI's tools, it noted.

Before being able to use these tools, Match Group employees will also have to undergo mandatory training that focuses on responsible use, the technology's capabilities, as well as its limitations. The use will be guided by the company's existing privacy practices and AI principles, too. The company declined to share the cost of the agreement or how it will impact the tech giant's bottom line, but Match believes that the AI tools will make teams more productive. Match execs recently spoke of the company's plans for AI during the company's fourth-quarter earnings, noting that, this year, the app maker will use AI technology to both evolve its existing products and build new ones. The company's Shareholder letter explained how AI could help to improve various aspects of the dating app journey. For instance, it could help with profile creation, where Match is testing features like an AI-powered photo picker, and generative AI for help making bios. The company said that AI will also improve its matching abilities and post-match guidance, in areas like conversation starters, nudges, and offering date ideas.

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