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IAB Europe's ad consent popups pose privacy problem

vendredi 8 mars 2024, 12:22 , par TheRegister
Court of Justice of the European Union says consent identifers are personal info, subject to GDPR
Online popup solicitations that seek consent for targeted ads in Europe represent personal information, according to the Court of Justice of the European Union (CJEU) – a decision characterized as either a 'mortal wound' for online ad tracking, or a welcome clarification, depending on whom you ask.…
Lire la suite sur TheRegister
https://go.theregister.com/feed/www.theregister.com/2024/03/08/ad_tracking_popups_in_europe/

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