5G Fixed Wireless Access (FWA) -- entering a new era of connectivity

As the global marketplace becomes more competitive in response to customer demand, businesses must find alternative ways to deliver exceptional customer experiences. As budgets are tightening, companies are being scrutinized to new degrees for what they can deliver at a competitive price, with research conducted by Salesforce showing 60 percent of service professionals reporting higher customer expectations post-pandemic. Should organizations fall short of these high expectations, customers are more than willing to look elsewhere. In fact, recent research from Emplifi found that 86 percent of consumers would leave a brand they trusted after only two poor customer experiences Foundational for… [Continue Reading]