Microsoft Singles Out Google's Competitive Edge in Generative AI

Google enjoys a competitive edge in generative AI due to its trove of data and AI-optimised chips, Microsoft has told EU antitrust regulators, underscoring the rivalry between the two tech giants. From a report: The comments by Microsoft were in response to a consultation launched by the European Commission in January on the level of competition in generative AI. The growing popularity of generative AI, which can generate human-like responses to written prompts and is exemplified by Microsoft-backed OpenAI's ChatGPT and Google's chatbot Gemini, has triggered concerns about misinformation and fake news.

'Today, only one company - Google - is vertically integrated in a manner that provides it with strength and independence at every AI layer from chips to a thriving mobile app store. Everyone else must rely on partnerships to innovate and compete,' Microsoft said in its report to the Commission. It said Google's self-supply AI semiconductors would give it a competitive advantage for the years to come, while its large sets of proprietary data from Google Search Index and YouTube enabled it to train its large language model Gemini. 'YouTube provides an unparalleled set of video content; it hosts an estimated 14 billion videos. Google has access to such content; but other AI developers do not,' Microsoft said.

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