'Federation Is the Future of Social Media'

An anonymous reader quotes a report from The Verge, written by Nilay Patel: Today, I'm talking to Jay Graber, the CEO of Bluesky Social, which is a decentralized competitor to Twitter, er, X. Bluesky actually started inside of what was then known as Twitter — it was a project from then-CEO Jack Dorsey, who spent his days wandering the earth and saying things like Twitter should be a protocol and not a company. Bluesky was supposed to be that protocol, but Jack spun it out of Twitter in 2021, just before Elon Musk bought the company and renamed it X. Bluesky is now an independent company with a few dozen employees, and it finds itself in the middle of one of the most chaotic moments in the history of social media. There are a lot of companies and ideas competing for space on the post-Twitter internet, and Jay makes a convincing argument that decentralization -- the idea that you should be able to take your username and following to different servers as you wish -- is the future. It's a powerful concept that's been kicking around for a long time, but now it feels closer to reality than ever before. You've heard us talk about it a lot on Decoder: the core idea is that no single company -- or individual billionaire -- can amass too much power and control over our social networks and the conversations that happen on them.

Bluesky's approach to this is something called the AT Protocol, which powers Bluesky's own platform but which is also a technology that anyone can use right now to host their own servers and, eventually, interoperate with a bunch of other networks. You'll hear Jay explain how building Bluesky the product alongside AT Protocol the protocol has created a cooperate-compete dynamic that runs throughout the entire company and that also informs how it's building products and features -- not only for its own service but also for developers to build on top of. Jay and I also talked about the growth of the Bluesky app, which now has more than 5 million users, and how so many of the company's early decisions around product design and moderation have shaped the type of organic culture that's taken hold there. Content moderation is, of course, one of the biggest challenges any platform faces, and Bluesky, in particular, has had its fair share of controversies. But the idea behind AT Protocol and Bluesky is devolving control, so Bluesky users can pick their own moderation systems and recommendation algorithms -- a grand experiment that I wanted to know much more about.

Finally, Jay and I had the opportunity to get technical and go deeper on standards and protocols, which are the beating heart of the decentralization movement. Bluesky's AT Protocol is far from the only protocol in the mix -- there's also ActivityPub, which is what powers Mastodon and, soon, Meta's Threads. There's been some real animosity between these camps, and I asked Jay about the differences between the two, the benefits of Bluesky's approach, and how she sees the two coexisting in the future.

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