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JPMorgan Chase is About To Let Advertisers Target Customers Based on Their Spending
mercredi 3 avril 2024, 18:40 , par Slashdot
The bank is hoping to combine insights from its large customer base and 6 million small business customers as part of its efforts to build out its own two-sided commerce platform and bring in benefits to both business clients and banking customers. Chase Media Solutions follows from the integration of card-linked marketing platform Figg, which JPMorgan Chase & Co. acquired in 2022, the bank said. Read more of this story at Slashdot.
https://slashdot.org/story/24/04/03/158249/jpmorgan-chase-is-about-to-let-advertisers-target-custome...
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