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Ford Just Reported a Massive Loss on Every Electric Vehicle It Sold
jeudi 25 avril 2024, 17:21 , par Slashdot
The EV unit, which Ford calls Model e, sold 10,000 vehicles in the quarter, down 20% from the number it sold a year earlier. And its revenue plunged 84% to about $100 million, which Ford attributed mostly to price cuts for EVs across the industry. That resulted in the $1.3 billion loss before interest and taxes (EBIT), and the massive per-vehicle loss in the Model e unit. A price war among EVs for about a year and a half has made profitability very difficult said Ford CFO John Lawler. He said while Ford has removed about $5,000 in cost on each Mustang Mach-E, 'revenue is dropping faster than we can take out the cost.' In 2023, Ford Model e reported a full-year EBIT loss of $4.7 billion on sales of 116,000 EVs, or an average of $40,525 per vehicle, just more than a third of the first quarter loss. Read more of this story at Slashdot.
https://tech.slashdot.org/story/24/04/25/1458246/ford-just-reported-a-massive-loss-on-every-electric...
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