Starbucks sales fall as Americans sour on expensive coffee

McDonalds reported its first decline in sales since the Covid pandemic, and Starbucks is suffering a similar fate, inasfar as they are both vastly profitable companies with customer-gouging margins learning the limits of consumer unthrift.

Starbucks sales dropped 3% globally at stores open for at least a year, including a 2% drop in its home North American market.

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