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Ikea Takes On Craigslist With Classifieds Site For Its Used Furniture
lundi 26 août 2024, 21:55 , par Slashdot
'Very often there is a monopoly or oligopoly on platforms that operate,' said Brodin, talking about eBay or digital classified ad services such as Gumtree in the UK and Finn in Norway. Finn has 8,700 items from Ikea listed in Oslo alone. Early offerings on Ikea Preowned include large items such as sofas for up to $670 (600 euros) and wardrobes for $500 (450 euros) as well as smaller items such as a toilet roll holder for $4.50 (4 euros). Listings are free, but Brodin said Ikea could eventually charge 'a symbolic fee, a humble fee.' He added: 'We're going to verify the full scope including the economics. If a lot of people use the offer to get a discount with Ikea -- it's a good way to reconnect with customers. I am very curious. I think it makes business sense.' Ikea has previously tested selling its new furniture on third-party platforms such as Alibaba's Tmall in China, but the Preowned platform marks its first foray into secondhand marketplaces. It also dovetails with the retailer's wish to become 'circular and climate positive' by 2030. Read more of this story at Slashdot.
https://tech.slashdot.org/story/24/08/26/1955235/ikea-takes-on-craigslist-with-classifieds-site-for-...
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