Salesforce might start charging for each AI chat

Salesforce, which offers cloud-based customer relationship management (CRM) software, is eyeing a new pricing model that would require customers to pay per AI chat every time Salesforce’s AI-based services are used for a conversation, According to The Register.

Speaking to investors, Salesforce CEO Marc Benioff has said that his goal is for the company to introduce 1 billion AI agents into the user environment through the Agentforce AI platform by the end of fiscal year 2026. And thinks the price per call will be around $2.

The pricing model is designed to reflect the value Salesforce believes its AI services offer and to give customers greater flexibility.