7 Best AI Video Generators (2025) for Stunning Results

The best artificial intelligence (AI) video creation and editing tools have progressed technologically to the point that they can now generate footage and provide the additional resources you need—including templates, voiceovers, and automated editing—to create professional videos for personal or enterprise initiatives. Often called “AI video generators” because they use generative AI to help build content, these applications simplify video creation and production, making it accessible and affordable for a wide range of applications.

I evaluated the most popular options to see how they compare on features, pros and cons, ease of use, and pricing to help you select the best option for your own AI video workflow. Here are my picks for the top AI video generators and tools in 2025:

Synthesia: Best for AI Avatars

Lumen5: Best for Content Optimization

Invideo: Best for Content Marketing Videos

VEED: Best for Social Media Videos

Fliki: Best for Vocal and Audio Quality

Pictory: Best for AI Video Summaries and Highlights

guidde: Best for Creating Documentation and Training Videos

Best AI Video Generators and Software Comparison

Powered by generative AI, these video tools give video creators and editors sophisticated resources to create better video content. The table below shows how the seven leading AI video solutions today compare across key criteria, including features and price.

Text-to-Video GenerationVideo TemplatesAI AvatarsFree VersionPaid Plan Starting Price Per MonthSynthesiaYesYesYesUp to 36 minutes of video per year$18Lumen5YesLimitedYes(Beta version)Up to five videos a month (Community Plan)$19 InvideoYesYesYesUp to 10 minutes per week$28VEEDYesYesYesUp to 10 minutes of video generation$12 FlikiYesNoLimitedUp to five minutes of credits per month$14 PictoryYesYesNoNo; 14-day free trial for all plans$19 guiddeNoYesNoUp to 25 how-to videos$16 

Note: All per-user prices are with a one-year commitment.

Overall, I picked Synthesia as the top AI video generator, ranking first for advanced features, ease of use, and customer support. Continue reading to learn more about each platform’s use case, pricing, and key features, or skip ahead to see my scoring logic.

TABLE OF CONTENTS
ToggleBest AI Video Generators and Software ComparisonSynthesiaLumen5InvideoVEEDFlikiPictoryguidde5 Key Features of AI Video Generator SoftwareHow I Evaluated AI Video Generator ToolsFrequently Asked Questions (FAQs)Bottom Line: AI Video Generators

Synthesia

Best for AI Avatars

Overall Rating: 4.3/5

Core Features: 4/5

Advanced Features: 4.2/5

Cost: 4.4/5

Customization: 4.6/5

Ease of Use: 4.8/5

Customer Support: 4.3/5

Synthesia is a leading generative AI startup that helps users transform text scripts and instructions into videos. Its eponymous product is a video generator particularly well-known for its AI avatars—you can choose from more than 230 options, or create your own and generate audio for them in more than 140 languages and voices. Additionally, you can customize backgrounds and branding colors, add soundtrack music and other audio elements, and insert markers to create simple animations.

Visit Synthesia

Choose from more than 230 avatars and over 60 video templates from Synthesia’s library.

Product Design

Synthesia boasts a user-friendly interface akin to creating a slide deck. Its intuitive and straightforward design lets you choose from various templates to create high-quality videos, even without extensive editing expertise. You can edit your video script in any language and customize it by easily replacing the AI avatar, colors, fonts, and layouts. Additionally, Synthesia’s live collaboration feature lets teams co-create, share feedback in real-time, and see what scenes team members are working on.

Synthesia recently introduced Synthesia 2.0, which showcases two new types of personal AI avatars and an AI video assistant that converts an entire knowledgebase into a library of videos and brand elements tailored to your organization. The platform’s new expressive avatars can perform your script with a more human tone of voice, body language, and lip sync.

Why I Picked Synthesia

I chose Synthesia for its ease of use, full slate of features, natural-sounding AI avatars, extensive artificial intelligence avatar library, and collaborative elements. Once you’ve created a draft video, you can easily share the link with other users and receive feedback directly in the platform and embed, download, or move the video to a new location once it’s ready to be shared more widely.

Pros and Cons

ProsConsMore stock languages and voices than competitorsUsage limitations for Personal planIntuitive and easy-to-use platformSome issues with speech and audio quality

Pricing

Synthesia offers a free version and three paid subscription plans:

Free: Up to 36 minutes of video per year

Starter: $18 per month, billed annually; $29 billed monthly

Creator: $64 per month, billed annually; $89 billed monthly

Enterprise: Contact sales for quote

Features

230+ stock AI avatars and a library of custom or branded avatars

AI video assistant and screen recorder

60+ video templates and branded video templates

Auto-generated closed captions

MP4 downloads and video embeds

Read our in-depth Synthesia product review to learn more about the platform’s core features and applications.

Lumen5

Best for Content Optimization

Overall Rating: 4.1/5

Core Features: 3.9/5

Advanced Features: 3.2/5

Cost: 5/5

Customization: 4.8/5

Ease of Use: 4.6/5

Customer Support: 3.6/5

Lumen5 is a cloud-based AI tool known for its text-to-video generation features that can turn long-form blogs and news articles into videos. It lets users optimize their content through AI by analyzing user engagement and viewing patterns and providing recommendations for video elements, formats, and animations. Companies with limited digital marketing prowess frequently select this tool for its usability—it offers a drag-and-drop editing tool, maker templates, and the ability to automatically generate videos from blogs and RSS feeds.

Visit Lumen5

Lumen5 uses AI to automatically generate the most appropriate voice for your content.

Product Design

Lumen5 combines robust AI features with a simple drag-and-drop interface to help users create professional videos in minutes. You simply insert a URL from a blog post, PDF file, article, whitepaper, or other written materials and the platform creates a dynamic video with the content. For offline content, you can automatically enter text or provide an outline, and the platform will recommend a repurposed script to go with the video.

Lumen5 also uses machine learning to detect the language of your content, enabling right-to-left text for languages like Arabic and Hebrew and highlighting text to add visual emphasis to important words or phrases. The platform also partnered with ElevenLabs to generate AI voiceovers you can customize in terms of tone, style, and accent to create videos that appeal to your target audience.

Why I Picked Lumen5

Lumen5 stands out for its built-in content optimization using machine learning (ML) and feedback. With ML, you can use intelligent image cropping to adapt background media to multiple aspect ratios, detect the language of their content, and highlight text for visual emphasis. Additionally, Lumen5 helps teams send feedback in real time by commenting on video scenes and receiving notifications through email.

The platform’s free Community plan is also a generous option, giving individuals the bandwidth to create up to five videos per month at no cost. While the platform may not be the best for a larger creative team that wants to make videos collaboratively, it is a strong contender for individuals and solopreneurs managing content for multiple brands.

Pros and Cons

ProsConsFree Community plan optionOnly Enterprise plan allows multiple usersDrag-and-drop, easy-to-use video editingRendering videos can be time-consuming

Pricing

Lumen5 is available in five plan options:

Free (Community): Up to five videos per month

Basic: $19 per month, billed annually; $29 billed monthly

Starter: $59 per month, billed annually; $79 billed monthly

Professional: $149 per month, billed annually; $199 billed monthly

Enterprise: Contact sales for quote

Features

Summarization feature for blog-to-video content

Talking-head-specific video features and designs

Built-in photo, video, audio, and AI voiceover media library

Automated video generation from RSS feeds

Custom branding and brand kits

Invideo

Best for Content Marketing Videos

Overall Rating: 4/5

Core Features: 4.1/5

Advanced Features: 3.4/5

Cost: 3.8/5

Customization: 4.8/5

Ease of Use: 3.8/5

Customer Support: 4.2/5

Invideo is a video-making platform with AI features to support everything from script and avatar generation to slideshow design and YouTube video editing. This platform has become popular for do-it-yourself (DIY) video creation, with over 6,000 templates and over a million royalty-free images and video clips. Its library is one of the most extensive in the market, covering topics and format types for advertising, slideshows, memes, YouTube, Instagram, music videos, breaking news, and logo videos.

Visit InVideo

Invideo allows businesses to easily create promotional videos for their products or services through its extensive template library and intuitive tools.

Product Design

Invideo helps users simplify the process of creating videos, generating scripts, and adding elements and transitions. You can edit videos using its text prompt box, allowing you to delete scenes, replace stock, and change accents as easily as typing a message. Aside from its vast library of royalty-free images and clips, you can choose from a wide range of templates and more than 16 million stock photos and videos. Invideo also plans to launch a multiplayer editing feature for teams to collaborate in real-time.

The platform also recently released Invideo AI version 3, which uses generative AI to create full-length videos. Unlike its previous versions, Invideo can now produce complete videos with AI-generated footage, voiceovers, and background music using a simple text prompt.

Why I Picked Invideo

Invideo shines as an ideal tool for content marketing videos, letting you create content tailored to specific platforms like YouTube or specific looks and feels that match a brand’s identity or goal for the video. Its comprehensive template library allows marketing teams to create videos for various types of products or services and cater to a wide range of industries, including retail, finance, tech, and travel. Additionally, you can input a target audience when generating a video, ensuring the AI picks design elements and other features to fit your buyer persona’s expectations.

Pros and Cons

ProsConsBuilt-in, accessible branding toolsNo mobile app access in free planUnlimited team members and user accessDifficult navigation in template library

Pricing

Invideo offers a free version and three paid plans:

Free: Up to 10 minutes per week of AI generation

Plus: $28 per user per month, billed annually; $35 per user, billed monthly

Max: $48 per user per month, billed annually; $60 per user, billed monthly

Generative: $96 per month, billed annually; $120 per user, billed monthly

Features

6,000+ video templates

Unlimited plan users

AI script generation

Team sharing and shareable links

Customizable intros and outros

Event and social-media-calendar-driven project templates

VEED

Best for Social Media Videos

Overall Rating: 3.9/5

Core Features: 3.7/5

Advanced Features: 3.6/5

Cost: 5/5

Customization: 4.3/5

Ease of Use: 2.8/5

Customer Support: 3.1/5

VEED is an online video editor that makes creating videos accessible to everyone. You can view various videos for different use cases, including social media, product demos, testimonials, podcasts, and webinars. You can also transform long-form videos into optimized cuts with its one-click AI editing feature and easily export these videos in 4K to any platform. While VEED is versatile for any video type, it stands out as a social media video maker, allowing you to create professional-looking videos for Instagram, Facebook, YouTube, X (formerly Twitter), and other social channels.

Visit VEED

VEED allows users to resize videos to fit a social media site’s specs requirements.

Product Design

VEED enables you to easily start a new project, record a video, create an avatar, or use its text-to-video feature with its easy-to-use tools. When starting a new project, you can directly upload the video you want to work on and easily navigate through the left-side menu to customize each scene. If you want to edit an existing video, you can simply access the edits tab and select one of VEED’s many options for removing backgrounds, translating texts, cleaning audio, generating subtitles, and more.

Why I Picked VEED

VEED excels as a social media maker for its wide range of customizable templates optimized for specific social media platforms, like Instagram stories or YouTube shorts, ensuring that your content is up to date on the latest size and format requirements. You can create square videos for Instagram, portrait and landscape videos for Facebook and other social media sites. Additionally, it’s also easy to convert your video for different platforms like MP4, MOV, or AVI so you can easily upload to any site from any device.

Pros and Cons

ProsConsFree plan available Fewer user reviews than competitorsExtensive customization optionsLimited advanced features

Pricing

VEED offers a free account and three subscription plans:

Free: Up to 10 minutes of video generation

Lite: $12 per user, per month, billed annually; $24 per user billed monthly

Pro: $29 per user, per month, billed annually; $55 per user billed monthly

Enterprise: Contact sales for quote

Features

TikTok, Twitch, and Instagram downloader

Video frame rate converter

AI audio enhancer

AI video script generator

Custom avatar creator

Auto subtitle generator online

Read our comprehensive VEED product review to learn more about its core features, use cases, and leading competitors.

Fliki

Best for Vocal and Audio Quality

Overall Rating: 3.8/5

Core Features: 3.8/5

Advanced Features: 2.9/5

Cost: 4/5

Customization: 4.9/5

Ease of Use: 3.4/5

Customer Support: 3.8/5

Fliki is a text-to-speech and text-to-video converter for creating audio and video content using simple prompts. You can also convert blog articles, product descriptions, or any text-based content into a video or use podcasts, audiobooks, or scripts to generate audio. Fliki offers its users a solid collection of voice features, including AI voiceovers, voice cloning, and a built-in translator, all of which have received high praise from users. Fliki also offers seamless integration with an extensive stock of media libraries, allowing you to add visuals that complement your script and outline.

Visit Fliki

Fliki has an easy-to-navigate interface that helps video-making novices create scenes, add layers, and adjust audio parameters.

Product Design

Fliki’s intuitive interface lets you effortlessly turn your scripts into dynamic videos using AI. Users can select from a vast library of over 2,000 ultra-realistic AI voices in more than 80 languages and more than 100 accents. To create a video, simply write or paste your script directly into Fliki and choose video elements like media templates, avatars, headings, and more. You can personalize your video by customizing your AI voice, avatar, brand fonts, and colors before exporting it and sharing it on your website or social channels.

Why I Picked Fliki

You can create engaging videos with professional-grade voiceovers using Fliki’s robust suite of free tools. Choose from a diverse range of AI voices for different project needs, from authoritative narration to friendly conversational tones. While Fliki’s free plan isn’t quite as competitive as its competitors, it still offers five minutes of free video per month and access to tools for text-to-video content generation, multilingual voices, several dialect options, and a vast library of images, video clips, and music clips. If you’re looking for a capable tool that prioritizes audio quality at a reasonable price, this is one of your best options.

Pros and Cons

ProsConsFavorable customer reviews on audio and vocal qualityNo prebuilt video templatesAutomatic subtitle and summary generationLimited AI avatar access

Pricing

Fliki is available in four plan options:

Free: Up to five video minutes per month

Standard: $14 per user, per month, billed annually; $28 per user billed monthly

Premium: $44 per user, per month, billed annually; $88 per user billed monthly

Enterprise: Contact sales for quote

Features

80+ languages and 100+ dialects

2,000+ ultra-realistic voices, 2,000+ standard voices

Videos based on product pages, social media posts, and blogs

AI voiceover and voice cloning

Content translation

Pictory

Best for AI Video Summaries and Highlights

Overall Rating: 3.7/5

Core Features: 4/5

Advanced Features: 2.9/5

Cost: 3.6/5

Customization: 4/5

Ease of Use: 4/5

Customer Support: 4.2/5

Pictory is an AI video generation platform well-suited for content marketing and social media video projects. It is a particularly effective solution for creating micro-content or shorter clips and highlight reels from existing long-form content. The platform is designed to automatically generate these shorter snippets, making it possible for users to get more content, engagement, and reach from a single project. While digital creators and marketers are the most frequent users of this tool, it can also be used by e-learning teams, coaches, and other users who need an accessible video format. Its auto-generated summaries are especially helpful to teams that want to offer more digestible ways to consume video content.

Visit Pictory

Pictory’s AI tools enable users to generate AI summaries and easily transcribe video content without filler words.

Product Design

Pictory boasts a user-friendly interface that automatically produces summary videos from webinars, podcasts, and Zoom recordings in just minutes. This platform employs advanced AI techniques to create short clips from long videos and highlight key points to engage your audience. You can easily repurpose content with its intuitive tools, such as transforming hour-long webinars into three-minute bite-sized snippets.

Why I Picked Pictory

I chose Pictory for its AI-powered summarization, intelligent highlight creation, and extensive customization. Its AI technology extracts the most important segments in long videos, helping users create concise and compelling summaries. Pictory also identifies engaging scenes and generates highlight reels, which you can easily upload on social media without manually sifting through hour-long videos. Additionally, the platform provides you with customizability to refine your script, choose your visuals, and tailor your videos to your target audience.

Pros and Cons

ProsConsStraightforward blog-to-video creationsNo more than three users per accountAutomated video captions and transcriptionsNo AI avatars

Pricing

Pictory is available in four subscription plan options:

Starter: $19 per month, billed annually; $25 billed monthly

Professional: $39 per month, billed annually; $49 billed monthly

Teams: $99 per month, billed annually; $119 billed monthly

Enterprise: Contact sales for quote

Features

AI summaries and transcriptions

AI voice narration and voiceovers with support from ElevenLabs

Highlight reel and short clip creation

Custom branding options

Music library

Read more about the platform’s capabilities and use cases in our in-depth Pictory review.

guidde

Best for Creating Documentation and Training Videos

Overall Rating: 3.6/5

Core Features: 3.4/5

Advanced Features: 2.9/5

Cost: 4.4/5

Customization: 4.5/5

Ease of Use: 2.7/5

Customer Support: 3.5/5

guidde is a generative AI platform that helps teams create clear and engaging documentation and training videos. Users can easily capture on-screen workflows and employ AI to automatically generate step-by-step narrated videos. You can choose from over 100 voice options and languages to add narration to personalize your video. guidde also offers detailed analytics and tracking to automatically analyze your actions and generate instructions based on the on-screen activity.

Visit guidde

You can easily record a video documentation and customize elements with guidde’s drag-and-drop editor.

Product Design

guidde is installed as a browser extension, allowing you to easily capture how-to videos and documentation for various topics. When creating a new video, you can simply select the type of video you want to capture, including customer onboarding, employee training, and product how-tos. To record a tutorial, you can simply choose the tab of the platform you want to record and proceed with executing the workflow you’re creating a tutorial for. After recording, guidde automatically compiles your steps and adds instructions on where to click to generate your video.

Why I Picked guidde

guidde excels in its visual storytelling, letting you capture both visual steps and clear narration to create engaging documentation and training videos. It offers flexibility to further refine your videos with custom narration, voiceover options, and text overlays. You can also easily showcase your generated videos with team members or anyone in your organization by sharing or embedding links to platforms like Notion, ClickUp, ZenDesk, and more.

Pros and Cons

ProsConsAffordable pricing plansLimited video editing capabilitiesIntelligent content managementNo live streaming options

Pricing

guidde offers a free plan and three subscription plan options:

Free: Up to 25 how-to videos

Pro: $16 per user, per month, billed annually; $20 per user billed monthly

Business: $35 per user, per month, billed annually; $44 per user billed monthly

Enterprise: Contact sales for quote

Features

Free browser extension

Storyline generation through ChatGPT

100+ AI voices and languages

Smart sharing within teams and organizations

AI-generated voiceover

Read our in-depth guidde review to learn more about its capabilities as an AI-powered process documentation tool.

5 Key Features of AI Video Generator Software

When selecting the right AI video generator software solutions for your business needs, look for these standard and more advanced features that will make the video creation process simpler and more scalable.

Text-to-Video Content Generation

Many users do not have coding experience or the time to learn the finer details of video software. That’s why many AI video generation tools include text-to-video content generation capabilities, allowing users to easily turn their scripts or other written text into video content that may include human-looking AI avatars, AI voices, and other elements that create a professional-looking and sounding video.

Vocal and Audio Synthesis

With an AI video tool, AI speech and audio synthesis make it so any number of videos can be made without a human actor or voice. These platforms take text or rough-spoken recordings and transform them into video-ready voices that are synthetically generated. These voices should be available in a variety of languages and, in most cases, users are able to adjust the tone, pitch, accent, and other elements of speech to make the voice sound more believable.

Video Templates

A number of AI tools now give users a baseline video template from which to build their video content. These templates may focus on specific industry use cases, a certain social media or digital platform, or a video format with animation or transitional elements. Users can often customize these templates and add their own branding, but the video template gives them the creative ideas and basic design to get started.

AI Avatars

Many businesses do not have the budgets to pay actors or employees to act as talking heads for brand videos, but they nonetheless want the personal touch of an onscreen personality. AI avatars can be developed to match different appearances, genders, and other expectations, with personalities, tones, accents, and other unique features added to synthetic voices.

The best AI avatar solutions create natural-looking avatars and give users the ability to custom-create their own avatars. These avatars can be used for personalized sales and marketing videos, e-learning and training videos, and other forms of media that benefit from a friendly face.

Low-Code/No-Code Usability and Video Editing

Regardless of how much work AI features can do to put together the final product, users typically want some hands-on control over the video creation and editing process. To make this as simple as possible, most AI video generation tools provide a low-code/no-code user interface, giving customers the ability to adjust slides, audio and visual elements, and other pieces of their video with a drag-and-drop editing tool.

How I Evaluated AI Video Generator Tools

In comparing and contrasting AI video generator solutions, I scored each option against six key criteria for teams and businesses needing robust yet cost-effective features. From there, I divided each category into weighted subcriteria and assigned an overall score out of five to determine the winner for each category.

Evaluation Criteria

In scoring the AI video generator solutions, I placed the most emphasis on core features and enterprise features, as top software options should provide standard and advanced capabilities. I also evaluated each platform’s pricing, customization, ease of use, and customer support.

Core Features (25 percent): The best AI video generation tools give users the standard capabilities and features necessary to create compelling marketing, sales, training, and customer service videos. Criteria Winner: Invideo

Enterprise Features (20 percent): Although many other AI video generation tools exist for casual mobile users and use cases, I mostly steered away from those tools in favor of platforms that offer enterprise features such as multi-language support, automated scene selection, and feedback and optimization. Criteria Winner: Synthesia

Pricing (20 percent): When considering the cost of video generation tools, I looked for both affordability and a range of subscription options. In terms of affordability, I sought out tools that offered free versions and/or useful demos and trial periods. Criteria Winner: Lumen5, VEED

Customization (15 percent): Flexible platforms allow you to create hyper-targeted videos for specific audiences. I assessed if each tool offers a wide range of customizable avatars, fonts, transitions, voices, and templates. Criteria Winner: Invideo, Lumen5

Ease of Use (10 percent): A platform’s usability impacts user adoption and overall efficiency. Here, I evaluated each tool’s ratings across certified sites, its user interface, active user community, and knowledge base. Criteria Winner: Synthesia

User Support (10 percent): For this category, I looked into support channels for each AI video generator via live chat and email and also looked into real user ratings from reputable sites. Criteria Winner: Synthesia

Frequently Asked Questions (FAQs)

Find answers to some of the most common questions about AI video generators below:

How Do I Choose the Best AI Video Platform for My Business? Choosing the right AI video software for your business can feel like an overwhelming process, especially in a market that is increasingly saturated with viable solutions. The best way forward is to consider which features are most important to you, who will be using this software, and what your budget looks like for these requirements.Pay close attention to user reviews on each tool you’re considering, particularly noticing any comments on ease of use or team-based capabilities. For the best possible outcome, reach out to your top vendors to request a product demo and, if possible, see if they can cater that demo to your organization’s specific wants and needs. Going through this preselection process will typically save you time and money in the long run, as you’re less likely to make multiple switches mid-subscription. What Is an AI-Generated Video? An AI-generated video is a piece of video content with audio, voices, images, footage, graphics, and other elements that are created with AI rather than by human manipulation. The main use cases for AI-generated video include text-to-video generation and AI-driven video editing. Can I Use ChatGPT to Make Videos? No, you cannot directly use ChatGPT to make videos. However, you can generate video scripts and images that can be used in AI videos. Some AI video tools are also integrated with ChatGPT to make text and script generation run more smoothly.

Bottom Line: AI Video Generators

AI video generators simplify digital marketing and communication, helping users complete many of the most complicated video tasks, ranging from editing footage and audio to creating shorter clips and summaries from long-form content. This type of tool enables greater scalability and a simpler approach to multichannel content creation. Before deciding which tool you should use for your business, consider our list or look into what AI companies can offer to help you narrow down your choices. Sign up for demos or trials to gain hands-on experience or seek expert advice to find the best option for accessible video creation and better customer engagement results.

To learn about many generative AI software tools that you can use in production, see our guide to the top generative AI applications and tools. If you’re just breaking into AI or you want to learn more about the field, you can also read our list of the best AI certifications.
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