Unity is Killing Its Controversial Runtime Fee

Unity is canceling the Runtime Fee and reverting back to its existing seat-based subscription model, albeit with a price increase for Unity Pro and Unity Enterprise users. From a report: The engine maker introduced the controversial levy around a year ago. Initially, the Runtime Fee sought to charge developers a per install tariff once projects had passed certain milestones. It was a decision that left many users reeling, resulting in a colossal backlash that ultimately forced the company to rework-but not ditch-the policy.

The fallout, however, was enormous. A number of high-profile creators lambasted Unity and threatened to ditch the engine over what they felt was a huge betrayal of trust. Unity's inability to quickly resolve the issue and communicate effectively with customers only added fuel to that fire. Two weeks after the debacle, Unity CEO and president John Riccitiello departed the company. Unity Create boss Marc Whitten eventually followed suit. Unity is now attempting to course correct under the leadership of new CEO Matthew Bromberg, who hopes canceling the Runtime can reestablish a partnership 'built on trust.'

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