Amazon Is Launching Its Own Shark Tank Where Winners Get To Be Amazon Sellers

Amazon Prime is launching a new Shark Tank-style competition show where contestants pitch products to a panel of celebrity investors and a live audience called 'The 100.' If a product wins audience approval, it gets featured in Amazon's Buy It Now Store, accessible via QR codes during episodes. The show, called Buy It Now and hosted by JB Smoove, premieres on October 30, 2024. You can watch a trailer for it on YouTube. The Verge reports: The company announced the show earlier this year but has now released a trailer showing what it will look like. Contestants pitch their ideas to the audience. If the crowd votes for them, then the panelists pick which ones will show up on Amazon's Buy It Now Store: a new storefront launching alongside the show that viewers can reach using a QR code that shows up during episodes. One presenter per episode will get a $20,000 prize, too.

Apart from Smoove -- who you may remember from Curb Your Enthusiasm and Harley -- the show will feature 'a star-studded rotating panel of celebrity panelists,' including Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. It will also include three Amazon executives, and Ring founder and current CEO of Door.com (formerly Latch) Jamie Siminoff will serve as the 'resident judge and entrepreneurial panelist.' Oh, and those panelists will be selling their own products on that Buy It Now Store.

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