Mozilla “is going to be more active in digital advertising”

In ancient Greek mythology, Kassandra, priestess of Apollo and daughter of King Priam and Queen Hecuba of Troy, was granted the gift of prophecy by Apollo, in return for “favours”. When Kassandra then decided to, well, not grant any “favours”, Apollo showcased that as a good son of Zeus, he did not understand consent either, and cursed her by making sure nobody would believe her prophecies. There’s some variations to the story from one author or source to the next, but the general gist remains the same.

Anyway, I’ve been warning everyone about the fall of Mozilla and Firefox for years now, so here’s another chapter in the slow decline and fall of Mozilla: they’re now just flat-out stating they’re an online advertising company.

As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we need to simultaneously work on public policy, standards, products and infrastructure. Today, I want to take a moment to dive into the details of the “product” and “infrastructure” elements. I will share our emerging thoughts on how this will come to life across our existing products (like Firefox), and across the industry (through the work of our recent acquisition, Anonym, which is building an alternative infrastructure for the advertising industry).
↫ Laura Chambers

Pretty much every one of my predictions regarding the slow downfall of Mozilla are coming true, and we’re just waiting around now for the sword of Damocles to drop: Google ending its funding for Mozilla, which currently makes up about 80% of the former browser maker’s revenue. Once this stream of free money dries up, Mozilla’s decline will only accelerate even more, and this is probably why they are trying to get into the online advertising business in the first place. How else are you going to make money from a browser?

In the meantime, the operating system most reliant on Firefox existing as a privacy-respecting browser, desktop Linux, still seems to be taking no serious steps to prepare for this seeming inevitability. There’s no proper Firefox fork, there’s no Chromium variant with the kind of features desktop users expect (tab sharing, accounts, etc., which are not part of Chromium), nothing. There’s going to be a point where shipping a further enshittified Firefox becomes impossible, or at the least highly contentious, for Linux distributions, and I don’t see any viable alternative anywhere on the horizon.

I’m sure things will turn out just fine.