Adobe Made Its Painting App Completely Free To Take On Procreate

Adobe's Fresco painting app is now free for everyone, in an attempt to lure illustrators to join its creative software suite. The Verge reports: Fresco is essentially Adobe's answer to apps like Procreate and Clip Studio Paint, which all provide a variety of tools for both digital art and simulating real-world materials like sketching pencils and watercolor paints. Adobe Fresco is designed for touch and stylus-supported devices, and is available on iPad, iPhone, and Windows PCs. The app already had a free-to-use tier, but premium features like access to the full Adobe Fonts library, a much wider brush selection, and the ability to import custom brushes previously required a $9.99 annual subscription. That's pretty affordable for an Adobe subscription, but still couldn't compete with Procreate's $12.99 one-time purchase model.

Starting today, all of Fresco's premium features are no longer locked behind a paywall. The app first launched in 2019 and isn't particularly well-known compared to more established Adobe apps like Photoshop and Illustrator that feature more complex, professional design tools. Fresco still has some interesting features of its own, like reflective and rotation symmetry (which mirror artwork as you draw) and the ability to quickly animate drawings with motion presets like 'bounce' and 'breathe.'

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