Why you might soon find yourself talking to adverts

We've probably all shouted at an advert on TV or muttered darkly at one that pops up when surfing the web, but how would you feel about ads you can actually converse with? Communications company GMS has developed Generative Response Ads, a technology that enables consumers to engage in real-time conversations directly within ad spaces using AI. Marina Petrova, head of GenAI business at GMS says, 'Today, we are laying the groundwork for a new era of interactive advertising that's only just beginning. For the first time, customers can have a conversation with brands right within an ad. Recognizing its… [Continue Reading]