Inside the Booming 'AI Pimping' Industry

An anonymous reader quotes a report from 404 Media: Instagram is flooded with hundreds of AI-generated influencers who are stealing videos from real models and adult content creators, giving them AI-generated faces, and monetizing their bodies with links to dating sites, Patreon, OnlyFans competitors, and various AI apps. The practice, first reported by 404 Media in April, has since exploded in popularity, showing that Instagram is unable or unwilling to stop the flood of AI-generated content on its platform and protect the human creators on Instagram who say they are now competing with AI content in a way that is impacting their ability to make a living.

According to our review of more than 1,000 AI-generated Instagram accounts, Discord channels where the people who make this content share tips and discuss strategy, and several guides that explain how to make money by 'AI pimping,' it is now trivially easy to make these accounts and monetize them using an assortment of off-the-shelf AI tools and apps. Some of these apps are hosted on the Apple App and Google Play Stores. Our investigation shows that what was once a niche problem on the platform has industrialized in scale, and it shows what social media may become in the near future: a space where AI-generated content eclipses that of humans.

Out of more than 1,000 AI-generated Instagram influencer accounts we reviewed, 100 included at least some deepfake content which took existing videos, usually from models and adult entertainment performers, and replaced their face with an AI-generated face to make those videos seem like new, original content consistent with the other AI-generated images and videos shared by the AI-generated influencer. The other 900 accounts shared images that in some cases were trained on real photographs and in some cases made to look like celebrities, but were entirely AI-generated, not edited photographs or videos. Out of those 100 accounts that shared deepfake or face-swapped videos, 60 self-identify as being AI-generated, writing in their bios that they are a 'virtual model & influencer' or stating 'all photos crafted with AI and apps.' The other 40 do not include any disclaimer stating that they are AI-generated. Adult content creators like Elaina St James say they're now directly competing with these AI rip-off accounts that often use stolen content. Since the explosion of AI-generated influencer accounts on Instagram, St James said her 'reach went down tremendously,' from a typical 1 million to 5 million views a month to not surpassing a million in the last 10 months, and sometimes coming in under 500,000 views. While she said changes to Instagram's algorithm could also be at play, these AI-generated influencer accounts are 'probably one of the reasons my views are going down,' St James told 404 Media. 'It's because I'm competing with something that's unnatural.'

Alexios Mantzarlis, the director of the security, trust, and safety initiative at Cornell Tech and formerly principal of trust and safety intelligence at Google, started researching the problem to see where AI-generated content is taking social media and the internet. 'It felt like a possible sign of what social media is going to look like in five years,' said Mantzarlis. 'Because this may be coming to other parts of the internet, not just the attractive-people niche on Instagram. This is probably a sign that it's going to be pretty bad.'

Read more of this story at Slashdot.