Is the 'Hour of Code' the New 30-Minute Saturday Morning Cartoon Commercial?

Longtime Slashdot reader theodp writes: Past corporate-sponsored Hour of Code tutorials for the nation's schoolchildren have blurred the lines between coding lessons and product infomercials. So too is the case again with this year's newly-announced Hour of Code 2024 flagship tutorials, which include Microsoft Minecraft, Amazon Music, and Transformers One movie-themed intros to coding. The press release announcing the tutorials from tech-backed nonprofit Code.org, which organizes the Hour of Code and counts Microsoft and Amazon as $30+ million donors, boasts of its 'decade of partnership with [Microsoft] Minecraft this year, reaching more than 300 million sessions of Minecraft Hour of Code since 2015!'

Interestingly, The Transformers (Paramount Pictures, which released Transformers One in the U.S., is a $25,000+ Code.org donor) is cited as one of the OG's of children's Saturday morning cartoon advertising (aka 30-minute commercials) that prompted the Children's Television Act (CTA) of 1990, an act of Congress that ordered the FCC to put in place regulations to protect children from advertising. Throughout the 1980s, Action for Children's Television (ACT) criticized children's television programs that 'blur(red) the distinction between program content and commercial speech.'

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