'Brain Rot' Named Oxford Word of the Year 2024

Oxford University Press: Following a public vote in which more than 37,000 people had their say, we're pleased to announce that the Oxford Word of the Year for 2024 is 'brain rot.'

Our language experts created a shortlist of six words to reflect the moods and conversations that have helped shape the past year. After two weeks of public voting and widespread conversation, our experts came together to consider the public's input, voting results, and our language data, before declaring 'brain rot' as the definitive Word of the Year for 2024.

'Brain rot' is defined as 'the supposed deterioration of a person's mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such deterioration.'

Our experts noticed that 'brain rot' gained new prominence this year as a term used to capture concerns about the impact of consuming excessive amounts of low-quality online content, especially on social media. The term increased in usage frequency by 230% between 2023 and 2024.

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