Cloudflare 2024: Global Traffic Up, Google Still King, US Churning Out Bots

Cloudflare's 2024 internet traffic report highlights a 17.2% global increase in traffic, with Google maintaining its position as the most visited service and the U.S. responsible for 34.6% of bot traffic. The Register reports: One surprise (or perhaps not) is that IPv6 traffic is actually down as a percentage of the packets that passed through Cloudflare's network. It says that 28.5 percent of global traffic was IPv6 during 2024, whereas last year's report put this figure at 33.75 percent. The company also reveals that a fifth of all TCP connections (20.7 percent) are unexpectedly terminated before any useful data can be exchanged. Causes of this could vary from DoS attacks, quirky client behavior, or a network interrupting a connection to filter content.

Coudflare says about half of these incidents were connections closed 'Post SYN' -- after its server has received a client's SYN packet, but before a subsequent acknowledgement (ACK) or any useful data. These can be attributed to DoS attacks or internet scanning, while Post-ACK or Post-PSH anomalies are more often associated with connection tampering activity such as filtering, especially if they occur at high rates in specific networks. Mobile device traffic accounted for about 41.3 percent of the total, which is roughly the same as last year. This is largely split between the Apple and Android ecosystems, with iOS on almost a third and Android accounting for two-thirds.

Google's Chrome appears to be the most popular browser by far, accounting for 65.8 percent of all requests during 2024. Just 15.5 percent came from Apple's Safari browser, which leads the way on iOS devices, naturally. Microsoft's Edge accounted for 6.9 percent of browsing, while Mozilla Firefox stood at 4 percent. For search engines, Google also claimed the top spot, with a greater than 88 percent share of all search traffic that passed through Cloudflare. Yandex and Baidu were next with 3.1 percent and 2.7 percent, respectively, while Bing trailed with 2.6 percent. DuckDuckGo accounted for 0.9 percent of searches. You can read Cloudflare's full Year in Review here.

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