Trends and strategies for 2025: Building agile and efficient IT ecosystems for consumer data

As we move into 2025, the information technology landscape surrounding consumer databases is evolving rapidly. Organizations must build ecosystems that support seamless, real-time data integration while ensuring enhanced governance and agile decision-making. Success in this environment requires robust, interoperable platforms that can adapt to technological shifts and anticipate future challenges. The Evolution of Customer Data Management At the forefront of this evolution are customer data clouds (CDCs), which serve as centralized platforms for collecting, unifying, and analyzing customer data across multiple sources. By leveraging artificial intelligence, CDCs standardize information, resolve identities, and create persistent customer profiles, making them essential for… [Continue Reading]