Samsung Is the Next Company To Try To Popularize 3D Displays (Again)

Samsung is set to debut its new Odyssey 3D monitor at CES 2025, reviving the glasses-free 3D experience that manufacturers pushed on consumers over a decade ago. While details remain limited, the monitor reportedly utilizes a lenticular lens, stereo cameras, and AI to convert 2D content into lifelike 3D visuals, with a focus on appealing to gamers for broader adoption. Ars Technica reports: According to the South Korean company's announcement, the monitor's use of a lenticular lens that is 'attached to the front of the panel and its front stereo camera' means that you don't have to wear glasses to access the monitor's 'customizable 3D experience.' Lenticular lenses direct different images to each eye to make images look three-dimensional. This is a notable advancement from the first 3D monitor that Samsung released in 2009. That display used Nvidia software and Nvidia shutter glasses to allow users to toggle between a 2D view and a 3D view through a few button presses and supported content.

Another advancement is the Odyssey 3D's claimed ability to use artificial intelligence 'to analyze and convert 2D video into 3D.' We've recently seen similar technology from brands like Acer, which announced portable monitors in 2022 and then announced laptops that could convert 2D content into stereoscopic 3D in 2023. Those displays also relied on AI, as well as a specialized optical lens and a pair of eye-tracking cameras, to create the effect. But unlike Acer's portable monitors, Samsung claims that its monitor can make 2D content look like 3D even if that content doesn't officially support 3D. Interestingly, Samsung's announcement today only mentioned the release of a 27-inch, 4K resolution 3D monitor, despite Samsung teasing a 37-inch version in August. It's possible that the larger version didn't work as well and/or that demand for the larger size would be too small, considering the high price and limited demand implications of a glasses-free 3D monitor aimed at gamers. Further reading: Samsung, Asus, MSI Unveil First 27-inch 4K OLED 240Hz Gaming Monitors

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