Delta Inks Exclusive Pact With YouTube For In-Flight Viewing

Delta Air Lines has partnered with YouTube to provide ad-free YouTube Premium and YouTube Music to SkyMiles members on flights. 'The deal includes a selection of curated content from key YouTube creators,' notes Variety. The airline also said it would upgrade its fleet with better Wi-Fi and 4K HDR QLED displays, alongside AI-driven enhancements like a personal assistant on the Fly Delta app to improve travel experiences. From the report: Delta executives announced the YouTube deal and other flight-experience enhancements to its Delta Sync platform as the aviation giant gave an expansive presentation Tuesday evening at the Sphere in Las Vegas, in connection with the Consumer Electronics Show. Delta touted plans to mark the company's 100th anniversary this year, noting that it is the first airline to reach the centennial mark.

It's also no surprise that Delta is leaning hard into AI tech. The company hopes its Delta Concierge AI-powered personal assistant feature that is rolling out this year on its Fly Delta app will make strides in improving the overall customer experience. The goal is that with repeated use the Concierge tool will come to anticipate individual consumers' needs and help them streamline the logistics of travel -- or what Delta dubbed 'contextualized guidance' on everything from departure gates to baggage claim details to alerting travelers to weather conditions at their destinations.

Mary Ellen Coe, chief business officer of YouTube, emphasized that the ad-free YouTube offering will allow viewers to access streaming content as well as podcasts and music. She also asserted that consumers are increasingly gathering travel tips and inspiration through YouTube creators. 'Creators are producing the must-see TV of today,' Coe said.

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