Hyper-personalization is here -- but are organizations ready?

The rising demand for relevant, convenient and personalized customer experiences across all sectors has put modern organizations under pressure to adapt. McKinsey reports that almost three quarters of buyers now expect personalized interactions. The choice is clear: either embrace personalization, with individual offers or tailored updates based on previous habits, or risk falling behind competitors with a standardized approach.  Many organizations already do this well. From personalized Netflix movie recommendations to tailored Google adverts built on previous searches, organizations are able to delight customers with tailored services. But as personalization becomes the norm across brands, organizations must now go to even… [Continue Reading]