Amazon, King of Online Retail, Can't Seem To Make Its Physical Stores Work

Amazon's brick-and-mortar expansion has faltered, WSJ reported Tuesday, as the e-commerce giant plans to close its Amazon Go store in Woodland Hills, California, shrinking the cashierless convenience store chain to 16 locations across four states, down from roughly twice that number in early 2023.

The company is pivoting to license its 'Just Walk Out' technology, now used by more than 200 retailers including colleges and airports, while focusing its physical retail strategy on grocery stores through Whole Foods Market and Amazon Fresh locations. Amazon's other physical retail experiments, including bookstores and '4-star' locations selling popular website items, have also struggled.

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