Rate of DMARC adoption doubles thanks to bulk sender requirements

A year on from Google and Yahoo implementing stricter requirements for bulk email senders, the rate of DMARC adoption has more than doubled. A new study from Red Sift, based on the tracking of 72.85 million apex domains, shows the number of organizations adopting DMARC is up 2.32 million as of 18 December 2024. All but one major country, India, has increased the adoption rate of DMARC implementation, with now less than a third of all domains sampled only achieving basic or no authentication. The report also looks at BIMI -- an email standard introduced in 2021 enabling businesses to… [Continue Reading]