Google rolls out cheaper AI model as industry scrutinizes costs

Google has announced several updates to its Gemini portfolio, including a budget-friendly product, amid growing demand for low-cost AI models driven by the rise of Chinese competitor DeepSeek.

“We’re releasing a new model, Gemini 2.0 Flash-Lite, our most cost-efficient model yet, in public preview in Google AI Studio and Vertex AI,” the company said in a blog post.