James Bond in Battle To Keep Hold of 007 Super Spy's Name

The owners of the multibillion-pound James Bond franchise are embroiled in a fight to keep control of the super spy's name, after a Dubai-based property developer filed claims in the UK and Europe that they are not using the trademark across a range of goods and services. From a report: The Austrian businessman Josef Kleindienst, who is building a $5 billion luxury resort complex called the Heart of Europe on six human-made islands just off the coast of Dubai, has filed a slew of what are known officially as 'cancellation actions based on non-use' targeting the James Bond name.

Under UK and EU law, if a name is trademarked against certain goods and services but the owner does not commercially exploit it in these areas for a period of at least five years then a challenge to revoke ownership of the name can be made. 'He is challenging a number of UK and European Union trademark registrations for James Bond,' said Mark Caddle, a partner and patent attorney at European intellectual property firm Withers & Rogers. 'The basis of the European Union filings is that James Bond has not been used for the goods and services it protects, and that is likely to be the same basis of the filings in the UK.'

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