Apple Weighs Adding Paid Business Listings To Maps App

Apple is exploring ways to monetize its Maps app by introducing paid business listings and prioritized search results, Bloomberg News reports, citing an internal company meeting with the Maps team. The initiative would allow businesses to pay for higher placement in search results and more prominent display on maps, similar to Google Maps' advertising model. While no timeline has been set and no active development is underway, the move would mark Apple's first attempt to generate direct revenue from its mapping service. The potential Maps monetization comes as Apple expands its advertising business across other services. The company has previously increased its focus on search ads in the App Store and recently added advertising to its News and Stocks apps, as well as its sports content.

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