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No one knows how many people are actually watching TV anymore

samedi 22 février 2025, 21:22 , par BoingBoing
No one knows how many people are actually watching TV anymore
Once upon a time, the Nielsen Ratings were the alpha and omega of TV viewership ratings. For decades, the marketing firm had the most reliable methodology for figuring out how many people were watching things across the country. The networks all turned to the Nielsen ratings to figure out which shows were popular, which ones deserved renewal, and so on. — Read the rest
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