UK Users Show Little Concern as Apple Removes iCloud Encryption

British iPhone users have shown minimal reaction to Apple's decision to disable end-to-end encryption for UK iCloud customers, challenging the company's assumption about privacy priorities, a Bloomberg columnist notes. Rather than create a government-accessible backdoor demanded under Britain's Investigatory Powers Act, Apple chose to eliminate its Advanced Data Protection feature entirely for UK customers, effectively giving both authorities and potential hackers easier access to stored emails, photos and documents.

The near absence of public outcry from British consumers points to what researchers call the 'privacy paradox,' where stated concerns about data security rarely translate to action. According to cited research, while 92% of American consumers believe they should control their online information, only 16% have stopped using services over data misuse. The quiet reception suggests Apple's principled stand against backdoors may have limited impact if customers don't understand or value encrypted protection, potentially undermining privacy's effectiveness as a marketing differentiator for the tech giant.

Read more of this story at Slashdot.