Amazon Tests AI Dubbing on Prime Video Movies, Series

Amazon has launched a pilot program testing 'AI-aided dubbing' for select content on Prime Video, offering translations between English and Latin American Spanish for 12 licensed movies and series including 'El Cid: La Leyenda,' 'Mi Mama Lora' and 'Long Lost.' The company describes a hybrid approach where 'localization professionals collaborate with AI,' suggesting automated dubbing receives professional editing for accuracy. The initiative, the company said, aims to increase content accessibility as streaming services expand globally.

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