Investment firm discovers shocking new strategy: Spelling its name correctly

British investment firm Aberdeen has finally conceded that dropping vowels from your name doesn't actually make you cool or 'digitally-enabled.' After four years of forcing people to stare confusedly at 'abrdn' while their brains short-circuited trying to pronounce it, the 200-year-old company revealed its innovative chops by putting the e's back. — Read the rest
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