China Announces Generative AI Labeling To Cull Disinformation

China has introduced regulations requiring service providers to label AI-generated content, joining similar efforts by the European Union and United States to combat disinformation. The Cyberspace Administration of China and three other agencies announced Friday that AI-generated material must be labeled explicitly or via metadata, with implementation beginning September 1.

'The Labeling Law will help users identify disinformation and hold service suppliers responsible for labeling their content,' the CAC said. App store operators must verify whether applications provide AI-generated content and review their labeling mechanisms. Platforms can still offer unlabeled AI content if they comply with relevant regulations and respond to user demand.

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