Trust in digital services in decline

A new survey of over 14,000 consumers across 14 countries finds that most industries experienced a decline in consumer trust compared to last year. The latest Digital Trust Index from Thales shows banking tops the index for the second year in a row, but levels of trust have fallen among Gen Z customers. Among other findings, privacy fears are becoming a major factor in consumer decisions to abandon brands with 82 percent doing so last year, while 19 percent have been informed that their personal data has been compromised in the past year. Banking emerged as the most trusted sector… [Continue Reading]