Meta Considers Charging For Ad-Free Facebook and Instagram In the UK

Meta is considering a paid subscription in the UK that would remove advertisements from its platform. The BBC reports: Under the plans, people using the social media sites could be asked to pay for an ad-free experience if they do not want their data to be tracked. Meta already provides ad-free subscriptions for Facebook and Instagram users in the EU, starting from euros (5 pounds) a month. A spokesperson for the firm said the company was 'exploring the option' of offering a similar service in the UK.

They said the firm was 'engaging constructively' with the UK data watchdog about the subscription service, following a consultation in 2024. The Information Commissioner's Office previously said it expected Meta to consider data protection concerns before it launched an ad-free subscription. Meta says personalized advertising allows its platforms to be free at the point of access.

Guidance issued by the regulator in January states that users must be presented with a genuine free choice. Social media platforms such as Meta heavily rely on ad revenues, and the company says personalised advertising allows its platforms to be free. Advertising accounted for more than 96% of its revenue in its latest quarterly financial results.

Read more of this story at Slashdot.