OpenAI's Viral Studio Ghibli Moment Highlights AI Copyright Concerns

An anonymous reader quotes a report from TechCrunch: It's only been a day since ChatGPT's new AI image generator went live, and social media feeds are already flooded with AI-generated memes in the style of Studio Ghibli, the cult-favorite Japanese animation studio behind blockbuster films such as 'My Neighbor Totoro' and 'Spirited Away.' In the last 24 hours, we've seen AI-generated images representing Studio Ghibli versions of Elon Musk, 'The Lord of the Rings', and President Donald Trump. OpenAI CEO Sam Altman even seems to have made his new profile picture a Studio Ghibli-style image, presumably made with GPT-4o's native image generator. Users seem to be uploading existing images and pictures into ChatGPT and asking the chatbot to re-create it in new styles.

OpenAI's latest update comes on the heels of Google's release of a similar AI image feature in its Gemini Flash model, which also sparked a viral moment earlier in March when people used it to remove watermarks from images. OpenAI's and Google's latest tools make it easier than ever to re-create the styles of copyrighted works -- simply by typing a text prompt. Together, these new AI image features seem to reignite concerns at the core of several lawsuits against generative AI model developers. If these companies are training on copyrighted works, are they violating copyright law?

According to Evan Brown, an intellectual property lawyer at the law firm Neal & McDevitt, products like GPT-4o's native image generator operate in a legal gray area today. Style is not explicitly protected by copyright, according to Brown, meaning OpenAI does not appear to be breaking the law simply by generating images that look like Studio Ghibli movies. However, Brown says it's plausible that OpenAI achieved this likeness by training its model on millions of frames from Ghibli's films. Even if that was the case, several courts are still deciding whether training AI models on copyrighted works falls under fair use protections. 'I think this raises the same question that we've been asking ourselves for a couple years now,' said Brown in an interview. 'What are the copyright infringement implications of going out, crawling the web, and copying into these databases?'

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