Adobe announces AI agents for customer interaction

Adobe has announced Adobe Experience Platform Agent Orchestrator, an intelligent reasoning engine that allows AI agents to perform complex decision-making and problem-solving tasks to accelerate customer experience orchestration. The Agent Orchestrator and a suite of Experience Platform Agents are “coming soon and currently in development,” Adobe said.

Announced March 18, Agent Orchestrator is rooted in semantic understanding of enterprise data, content, and customer journeys, Adobe said. This enables agentic AI solutions that are purpose-built for businesses to deliver targeted experiences with built-in data governance and regulatory compliance. Working through Adobe Experience Cloud, Adobe Experience Platform is used by companies to connect real-time data across an organization, with insights for customer experiences. With Agent Orchestrator, businesses can build and manage AI agents from Adobe and third-party ecosystems. In conjunction with Agent Orchestrator, Adobe announced 10 purpose-built AI agents, including:

Account Qualification Agent, for evaluating opportunities to build sales pipeline and engage members of a buying group.

Audience Agent, for analyzing cross-channel engagement data and create high-value audience segments.

Content Production Agent, for helping marketers scale by generating and assembling content.

Data Insight Agent, for simplifying the process of deriving insights from signals across an organization, for visualizing, forecasting, and remediating customer experiences.

Data Engineering Agent, for supporting high-volume data management tasks such as data integration, cleansing, and security.

Experimentation Agent, for hypothesizing and simulating new ideas and conducting impact analysis.

Journey Agent, for orchestrating cross-channel experiences.

Production Advisor Agent, for supporting brand engagement and funneling advancement through product discovery and consideration experiences tailored to individual preferences and past purchases.

Site Optimization Agent, for driving performant brand websites by detecting and fixing issues to improve customer engagement.

Workflow Optimization Agent, for supporting cross-team collaboration by monitoring the health of ongoing projects, streamlining approvals, and accelerating workflows.

Adobe also introduced Brand Concierge, a brand-centric agent built on top of Agent Orchestrator. Users will be able to configure and manage AI agents that guide consumers from exploration to confident purchasing decisions, using immersive and conversational experiences, Adobe said.