Honey Lost 4 Million Chrome Users After Shady Tactics Were Revealed

The Chrome extension Honey has lost over 4 million users after a viral video exposed it for hijacking affiliate codes and misleading users about finding the best coupon deals. 9to5Google reports: As we reported in early January, Honey had lost around 3 million users immediately after the video went viral, but ended up gaining back around 1 million later on. Now, as of March 2025, Honey is down to 16 million users on Chrome, down from its peak of 20 million.

This drop comes after new Chrome policy has taken effect which prevents Honey, and extensions like it, from practices including taking over affiliate codes without disclosure or without benefit to the extension's users. Honey has since updated its extension listing with disclosure, and we found that the behavior shown in the December video no longer occurs.

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