Intel Refreshes Iconic Brand

Intel has unveiled a refresh of its iconic brand identity, introducing the slogan 'That's the power of Intel Inside' to reconnect with consumers and highlight the chipmaker's role in modern computing. The new campaign resurrects the familiar 'Intel Inside' theme that helped transform the company into a household name in the 1990s, when Intel's marketing strategy directly targeted consumers rather than system designers.

Brett Hannath, Intel's chief marketing officer, said the message reflects the company's belief that its products can unlock potential for employees, customers, consumers and partners. The original 'Intel Inside' campaign, launched in 1991, revolutionized tech marketing by making processors a key selling point for PCs with its recognizable sticker and five-note jingle. The strategy helped Intel differentiate itself from competitors like AMD and Cyrix during the PC market explosion.

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