IBM Orders US Sales To Locate Near Customers or Offices

IBM is mandating that U.S. sales and Cloud employees return to the office at least three days a week, with work required at designated client sites, flagship offices, or sales hubs. According to The Register, some IBM employees argue that these policies 'represent stealth layoffs because older (and presumably more highly compensated) employees tend to be less willing to uproot their lives, and families where applicable, than the 'early professional hires' IBM has been courting at some legal risk.' From the report: In a staff memo seen by The Register, Adam Lawrence, general manager for IBM Americas, billed the return-to-office for most stateside sales personnel as a 'return to client initiative.'Citing how 'remarkable it is when our teams work side by side' at IBM's swanky Manhattan flagship office, unveiled in September 2024, Lawrence added IBM is investing in an Austin, Texas, office to be occupied in 2026.

Whether US sales staff end up working in NYC, Austin, or some other authorized location, Lawrence told them to brace for -- deep breath -- IBM's 'new model' of 'effective talent acquisition, deployment, and career progression.' We're told that model is 'centered on client proximity for those dedicated to specific clients, and anchored on core IBM locations for those dedicated to territories or those in above-market leadership roles.' The program requires most IBM US sales staff 'to work at least three days a week from the client location where their assigned territory decision-makers work, a flagship office, or a sales hub.' Those residing more than 50 miles from their assigned location will be offered relocation benefits to move. Sales hubs are an option only for those with more than one dedicated account.

IBM's office policy change reached US Cloud employees in an April 10 memo from Alan Peacock, general manager of IBM Cloud. Peacock set a July 1, 2025, deadline for US Cloud employees to work from an office at least three days per week, with relocating workers given until October 1, 2025. The employee shuffling has been accompanied by rolling layoffs in the US, but hiring in India -- there are at least 10x as many open IBM jobs in India as there are in any other IBM location, according to the corporation's career listings. And earlier this week, IBM said it 'is setting up a new software lab in Lucknow,' India.

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