Google Chrome To Continue To Use Third-Party Cookies in Major Reversal

An anonymous reader shares a report: In a shocking development, Google won't roll out a new standalone prompt for third-party cookies in Chrome. It's a move that amounts to a U-turn on the Chrome team's earlier updated approach to deprecating third-party cookies, announced in July last year, with the latest development bound to cause ructions across the ad tech ecosystem.

'We've made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies,' wrote Anthony Chavez, vp Privacy Sandbox at Google, in a blog post published earlier today (April 22). 'Users can continue to choose the best option for themselves in Chrome's Privacy and Security Settings.' However, it's not the end of Privacy Sandbox, according to Google, as certain initiatives incubated within the project are set to continue, such as its IP Protection for Chrome Incognito users, which will be rolled out in Q3.

Read more of this story at Slashdot.